READING 6 B1-INTERMEDIATE More than 45 years ago in time 2
READING 6 B1-INTERMEDIATE More than 45 years ago in time
More than 45 years ago in time
1972- Americans are in love with photos and for the first time in a decade, cameras and films are undergoing a revolutionary change. The era of pocket photography has arrived, and it promises to make the camera a spectacularly more usable possession. Consumers may carry one around everywhere, so they can use it as a kind of visual notepad.
The most amazing point of the new generation of small cameras is a box of magic from Polaroid. When you fold it, the SX-70 is small enough to fit into a jacket pocket. But the most unreal thing about it is its film: Flicking out of the camera only 1.2 seconds after exposure, the pictures develop within four minutes in full view of the photographer. Industry leaders are unanimous that it is a stunning technological achievement.
Will most people continue to think of photography simply as a way to record barbecues, babies and baseball games? Edwin Land, Polaroid´s founder, hopes not. He wants the new cameras to encourage picture-takers to think differently about the craft. “Every good picture we take should make our lives that much bigger,” he says.”Photography is an illustration of the use of technology not to estrange, but to reveal and unite people”
And now 47 years later, the new trends and fashion are bringing them back!